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Cherry Bear

Vital Bournemouth are the proud sponsors of Cherry Bear and have been since 2006.

A new look for Cherry Bear!

Sunday 11th August 2013

AFCB Vital would like to thank Ryan Winchcombe for designing our new Cherry Bear artwork for the website.

Ryan's work has recently been used by AFC Bournemouth with cartoons of AFC Bournemouth legend Steve Fletcher, manager Eddie Howe and of course AFCB Vital sponsored Cherry Bear being used for Birthday Cards in AFC Bournemouth's new club store.

To view some of Ryan's work visit his facebook page on

Cherry Bear ready for the Championship

Friday 2nd August 2013

AFC Bournemouth's much loved mascot Cherry Bear is looking forward to the new season in the Championship.

Ahead of the new season Cherry Bear has once again been handed the number 99 shirt by Cherries manager Eddie Howe as the Junior Cherries icon heads into a eighth year of sponsorship with AFCB Vital.

Cherry Bear has been kitted out in his new kit ahead of the upcoming Championship season with Fila once again providing the first team strip, with Energy Consulting as shirt sponsors and proudly sitting across Cherry Bear's shirt as it has done for many years.

Speaking about the continued sponsorship, Cherry Bear, who of course is a Bear of few words said...

'The AFCB Vital sponsorship as always is BRILLIANT, I can't wait for the new season to kick off!

'Last season not only did we win promotion but we won the League One Family Club of the Year, how FANTASTIC is that for all of our Junior Cherries?!

'Now we've got Championship football and four brilliant stands at the Goldsands Stadium. I can't wait.

'Just one more sleep! Bring on Charlton! Up The Cherries!

Another memorable season for Cherry Bear

Wednesday 8th May 2013

Cherry Bear all kitted out

Wednesday 3rd August 2011

AFC Bournemouth's famous Number 99 modelled the new kit at Dean Court this week ahead of the new League One season.

Cherry Bear was celebrating five years of sponsorship with AFCB Vital.

Cherry Bear ready for new season

Thursday 29th July 2010

Cherry Bear has once again been named as AFC Bournemouth's number 99 for the new nPower League One campaign.

The iconic Bear has received his new kit and is ready to cheer on the Cherries next season!

Cherry Bear signs new deal

Thursday 8th April 2010

AFC Bournemouth mascot Cherry Bear has become the latest member Eddie Howe`s squad to sign a new contract after agreeing a contract extension with sponsors Vital Bournemouth.

Cherry Bear has put paw to paper on a new 2 year deal, which means he will continue his long association with Vital Bournemouth.

Cherry Bear was first sponsored by the AFCB VitalFootball website in 2006 and two years ago they paid for Cherry Bear`s career saving operation, which has kept him running the touchline and putting smiles on members of the Junior Cherries ever since.

AFC Bournemouth manager Eddie Howe was delighted with the new deal and said...

"I`m delighted that AFCB Vital Football have agreed to extend Cherry Bear`s current contract."

"The fans website has shown great support over the years and this latest deal is just another sign of that."

"Cherry Bear is a vital member of the squad here. You only have to look around the ground to see the effect Cherry Bear has on the supporters, especially the young ones, he`s loved by them all and it`s good to know that he will be running around Dean Court for another couple of seasons at least."

Speaking about the new deal Cherry Bear said...

"I think it is BRILLIANT that I`ve signed another contract with Vital Bournemouth!!"

"They have given me and the great Junior Cherries wonderful backing over the years and it is GREAT that this will continue! Up The Cherries!!"

The story behind the new Cherry Bear.

Wednesday 8th October 2008

In September 2008, Cherries fans feared that the old tatty Bear had seen better days and rumours started to circulate that Cherry Bear would be forced into retirement.

Vital Bournemouth launched a save Cherry Bear campaign and were over whelmed with the response the campaign received.

Local radio stations Fire FM and 2CR FM showed an interest in the story and over 370 people joined a facebook group to show their support for keeping Cherry Bear.

As the campaign gathered pace, Vital Bournemouth decided to pay for the design and making of the new Cherry Bear and the successful full body transplant, was completed in October 2008 and the Photo shoot to launch the new Cherry Bear was attended by the local media, including 2CR, Fire FM, Vital Bournemouth, The Daily Echo and Meridian TV with Cherry Bear being featured on Meridian Tonight.

Cherry Bear set for career saving operation

Tuesday September 16 2008

AFC Bournemouth mascot Cherry Bear is set for a career saving operation.

An official club statement on read...

As some supporters may know AFC Bournemouth's beloved mascot Cherry Bear has been struggling with injuries since pre-season. These injuries have prevented him from attending a couple of matches this season, but thankfully after a trip to the hospital and a few pain killing injections, Cherry Bear made a half time appearance at the home game against Macclesfield.

His condition at one point was looking likely to claim his career and while Cherry Bear feared for his very future, rumours in the press linked AFC Bournemouth with a possible new signing. However Cherry Bear is set to have physio over the next week and thanks to Vital Bournemouth's website editor Dave Jennings, Cherry Bear has now been booked in for a career saving operation later this month.

If all goes well following Cherry Bear's operation, Cherry Bear will return to action at AFC Bournemouth's Away supporter reciprocal agreement match at Wycombe Wanderers on 4th October!

A day later Cherry Bear will then hopefully be able to show that he has made a full recovery as he competes in the John Smith's Mascot Grand National.

AFC Bournemouth would like to wish Cherry Bear well for his future operation and subsequent recovery!

Cherry Bear receives Vital Boost!

Friday July 14 2006

After a summer of negotiations, has now confirmed that Vital Bournemouth has signed AFC Bournemouth legend and squad member number 99, Cherry Bear.

Contract negotiations ran smoothly (despite unconfirmed reports of Cherry being in negotiations with a move to Turf Moor) with the deal lasting one season with a contract option for an extension.

Speaking exclusively to Vital Bournemouth Cherry Bear said...

'I think the deal is BRILLIANT and the website is FANTASTIC! UTC!!!'

Supporting the Club

Vital Bournemouth helps to raise money for the football club and support the Junior Cherries, through it's sponsorship of Cherry Bear.

The Journalist

Writer: DJ Mail feedback, articles or suggestions

Date:Wednesday October 8 2008

Time: 5:54PM

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that is epic... brilliant, well done all! lol
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