AFC Bournemouth - Cherry Bear signs new Vital deal
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Cherry Bear signs new Vital deal

AFC Bournemouth mascot Cherry Bear has become the latest member of Eddie Howe's squad to sign a new contract after agreeing an extension with sponsors

Cherry Bear has put paw to paper on a new two-year deal, which means he will continue his long association with AFC Bournemouth's biggest fan website

Cherry Bear was first sponsored by the website in 2006 and six years ago they paid for Cherry Bear's career saving operation, which has kept him running the touchline and putting smiles on Junior Cherries' faces ever since.

AFC Bournemouth manager Eddie Howe was delighted with the new deal and said, 'I'm happy that have agreed to extend Cherry Bear's current contract. The supporters' website has shown great support over the years and this latest deal is just another sign of that.

'Cherry Bear is a vital member of the squad here. You only have to look around the ground to see the effect Cherry Bear has on the supporters, especially the young ones. He's loved by them all and it's good to know that he will be running around Dean Court for forthcoming seasons.'

Speaking about the new deal Cherry Bear said, 'I am absolutely thrilled to have signed for another two seasons with

'The supporters' website has given me and the Junior Cherries wonderful backing over the years and it is fantastic that this will continue!'

AFCB Press

AFCB Vital would like to thank Ryan Winchcombe for designing our new Cherry Bear artwork for the website.

Ryan's work has recently been used by AFC Bournemouth with cartoons of AFC Bournemouth legend Steve Fletcher, manager Eddie Howe and of course AFCB Vital sponsored Cherry Bear being used for Birthday Cards in AFC Bournemouth's new club store.

To view some of Ryan's work visit his facebook page on

AFCB Vital Travel Coaches

Once again AFCB Vital are sponsoring the Travel Coaches this season.

The sponsorship guarantees that a supporter coach will travel to every league and cup game this season. For prices, departure times and how to book - click here.

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With Vital Bournemouth you can win prizes just by having your say on the articles, polls and forums, click the link to register.

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Click here to join in the debate on the club forum.

The Journalist

Writer: DJ Mail feedback, articles or suggestions

Date:Thursday September 4 2014

Time: 10:43AM

Your Comments (oldest first)

Change to most recent first
Reminds me of Eddie Echo (the old eddie echo,not this "funky" new one)!
Report Abuse
04/09/2014 11:31:00

Well done on the sponsorship deal - every little helps. With the corner flags, bricks in the stadium etc etc sponsored there is little left. Is the gents cubicle #3 sponsored?, if not could I have my name on the pan?, for a small deposit.
Report Abuse
04/09/2014 15:30:00

Can someone explain just what the sponsorship is for as I can't see what expenses there might be for Cherry Bear? Surely a new 'suit' every few years is all thatss needed - does the Bear have a habit to support ?
Report Abuse
04/09/2014 16:51:00


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